![]() ![]() ![]() So a subtext here would appear to be an element of marketing for Marley Natural, the company launched by his family in Los Angeles 10 weeks ago to create and market cannabis products and accessories. ![]() What makes this controversy more confusing is the news that the lens for this visual trickery was developed with the collusion of the Bob Marley estate. Marijuana always was part of the marketing of Marley: there are libraries full of pictures of him smoking spliffs This permitted users to have Marley’s picture superimposed over their own profile picture – some considered it a digital equivalent of “blackface”. And this college dorm poster representation was again highlighted on Wednesday, 420 Day, by chat app Snapchat’s “Bob Marley filter”. Marley’s stoner god image has gained great traction, especially in the US. Herb is good for everything,” clearly not referring to coriander. One of Rastafari’s principal tenets is the smoking of marijuana, which it names “herb”, endowing it with Biblical sanction, as in Psalm 104: “He causeth the grass to grow for the cattle, and herb for the service of man.” As Marley himself put it: “Herb is a plant. And the truer, politically radical image of Bob Marley is interwoven with his own standing as the prophet of Rastafarianism, that odd, amorphous religion that could perhaps only have emerged from the mysterious island of Jamaica, whose permanent ganja fumes permeate the creed’s unwritten philosophy. ![]()
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